Production guide

Planning a channel

A channel is a shape somebody can recognise and a promise the run keeps. Pick the shape, say how long the run is, and this writes the brief that plans every episode — angle, hook, and the one thing it proves.

The shape

One episode per objection

The strongest shape for a business. Every reason somebody hesitates gets its own episode, so a person with that exact worry finds the answer and then watches the rest.

A numbered run — 'ten days of'

When the promise is in the number. It sets the expectation of a next one, which is the thing that makes somebody follow the series rather than the post.

One job, start to finish

A real piece of work documented across episodes. It is the only shape that proves the work rather than describing it, and it cannot be faked by a competitor.

The same teardown, different subject each time

Repeatable forever and instantly recognisable. The format is the hook, so episode twenty is as easy to make as episode two.

BrandWhose channel this is.EpisodesAt least 3. Fewer is a post, not a series.AudienceWho it is for, in a sentence. Without this every episode is aimed at nobody.What they sellSo the offer episodes have something real to point at.

Platform

Format

Compliance regime · optionalcroa, nursing_scope_ca, educate_never_advise — a legal constraint, not a preference.

The mix this run has to hold

7 × educational

2 × community

1 × offer

A run that is all offer stops being watched. A run with no offer sells nothing.

The plan briefWhich brand is this run for?

Plan a 10-episode run for this brand.

SHAPE: One episode per objection
The strongest shape for a business. Every reason somebody hesitates gets its own episode, so a person with that exact worry finds the answer and then watches the rest.

Platform: instagram
Format: reel

THE MIX — this run must break down as:
- 7 × educational
- 2 × community
- 1 × offer
A run that is all offer stops being watched, and a run with no offer sells nothing. Hold these counts.

For EVERY episode give me, on one line each:
- the episode number
- its intent (educational, community or offer)
- the angle, in four or five words — this becomes the slot's pillar
- the hook, written as it would be said in the first two seconds
- the one thing it proves or answers

Rules:
- Every episode must stand alone. Somebody arriving at episode nine must not need episode one.
- No two episodes may answer the same question. If two overlap, merge them and add a new one.
- No client is ever named. No fabricated statistic, customer or capability.
- Prices in full, written and spoken.

Give me the list. No preamble, no explanation of the shape back to me.

Once ATLAS returns the list, each episode is briefed on its own from the calendar — the plan gives you the angle and the hook, the slot brief turns one into a script.